Nana Nyarko Aboraa Sika III, Paramount Queen Mother of the Manso Nkwanta Traditional Area has called for sustained efforts to promote Ashanti’s rich cultural heritage and strengthen tourism in the region.
Speaking at the Ashanti Regional Tourism Awards, she said the region’s tourism potential extended beyond its physical attractions to include the stories, traditions and experiences that define its people and communities.
She said Ashanti’s heritage, rooted in its history and traditions, offered a wide range of cultural experiences through its festivals, arts, food and the warmth of its people.
“Tourism is not only about places. Tourism is about the stories we tell, the experiences we create and the memories we leave with people,” she said.
Nana Nyarko Abura Sika III also acknowledged the contribution of people working behind the scenes to make tourism experiences successful.
According to her, tourism workers play an important role in ensuring that visitors feel welcomed, inspired and connected to the region.
She said their dedication deserved recognition and appreciation, noting that their work was essential to the development of the tourism sector.
“Behind every successful tourism experience are people who work hard, often behind the scenes, to make visitors feel welcome, inspired and connected to a destination,” she said.
The Queen Mother expressed her honour at being part of efforts to advance tourism in the Ashanti Region and said she looked forward to seeing the sector grow.
She further encouraged stakeholders to continue promoting the region’s culture and heritage while sharing with the world the qualities that make Ashanti unique. She expressed optimism that the region’s tourism sector would continue to grow and contribute to showcasing its cultural identity to a wider audience.
